Happy birthday! Emotions and cues to trust on consumer-to-consumer market platforms

Title: Happy birthday! Emotions and cues to trust on consumer-to-consumer market platforms
Creator: Lux, Ewa; Hawlitschek, Florian; Hariharan, Anuja; Adam, Marc T. P.
Relation: GDN 2015: International Conference on Group Decision & Negotiation. Proceedings of the 15th International Conference on Group Decision & Negotiation (Warsaw, Poland 22-26 June, 2015) p. 369-373
Publisher: Warsaw School of Economics Press
Resource Type: conference paper
Date: 2015
Description: Previous research indicates that emotions impact trust, a crucial factor for decision-making in C2C markets. While market engineers try to integrate heuristic cues to trust, such as pictures or user profiles, in order to increase initial trust in market participants, the effect of independent (i.e. seemingly irrational) cues to trust on the emotional state of market participants has hardly been taken into account. In the current research, we derive a research model, wherein the relations between cues to trust, trust, emotions, and purchasing intentions are investigated. Hence, it serves as a foundation for future examination of the emergence of emotions and their impact on trust and decision behavior in C2C markets.
Subject: emotion; trust; C2C market; decision making
Identifier: http://hdl.handle.net/1959.13/1336261
Identifier: uon:27582
Identifier: ISBN:9788373789852
Language: eng
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